What Slatebeat Does Now: Bring a Listing, a Link, or Just a ZIP
When I launched Slatebeat in May, it did four things. It does a lot more now, and the way you get started has changed, so here's the current picture in one place.
The idea hasn't changed. Most agents don't have a "making content" problem. They have a "what do I even say" problem. Generic AI makes it worse, because it hands you the same ten ideas it hands every other agent in the country. Slatebeat starts from your neighborhood, your listings and your voice.
Start with whatever you've got
Everything lives behind one big + Create button. You don't need to know which tool to open. You just answer one question: what are you bringing?
A listing. Paste the link. Slatebeat pulls the photos, price and details, and gives you a shareable listing graphic ("Just Listed," "Available Now," and so on) and a multi-slide carousel that tells the home's story in your voice.
An article. A local news story, a market report, a city announcement. Drop the link and get a 9-slide Instagram carousel with your professional take on it, source credited.
Photos. Two shots of the same room before and after a remodel or staging become a before/after reel. Any photo can become a meme. A frame from your video becomes a thumbnail that stops the scroll.
A video you shot. A batch of short clips comes back transcribed and captioned for every platform. A long interview or tour becomes an editor brief: transcript, key moments timestamped, notes you can hand to whoever cuts your video. Want a second opinion before you post? Video Audit tells you what to keep, fix or kill.
An idea, or just your own words. Type a ZIP and get hyper-local post ideas with hooks, talking points and shot lists. Talk through a half-formed thought in Brain Dump and it helps you find the point before it writes. Drop notes on your week and get a newsletter draft for your sphere. Give it a topic for a blog post. Or write what you want to say and let an AI presenter say it for you, no camera required.
It sounds like you from the first day
The first time you sign in, Slatebeat asks for about a minute of taps:
- your name, logo and colors
- the ZIP you work most
- who you help (first-time buyers, families, luxury, investors, high-rises)
- your personality (warm, funny, straight shooter, polished, numbers person)
Every tool reads that. Your carousels come out in your colors, your ideas start in your ZIP, and your captions sound like you instead of like a press release.
For the deal side
If you work with investors, or you flip a little yourself, there's a Deals section: an estimator, a deal screener, and an underwriter to run the numbers on a property before you get attached to it.
Posting
Connect your Instagram, Facebook or YouTube in Settings and several tools can post for you directly. You still decide what goes out. Nothing posts on its own.
Two ways to use it
This is the biggest change since launch.
Run it yourself. Slatebeat is a self-serve toolkit for agents, and for their assistants, who like making their own content. Every account is opened by hand. Real Edge Network and Real Brokerage agents qualify for special pricing. Everyone else starts on a free trial, then it's $20 a month. Request access here.
Have us do it. Most agents I talk to don't want another app. They want the content handled. That's the done-for-you service: we shoot with you once a month, then produce and post for you the rest of the month, and you approve from your phone. It runs on the same engine as Slatebeat, with a team behind it. Because the shoot is in person, it starts around Houston, and I take a limited number of agents at a time. Apply to become a client.
What hasn't changed
I'm still a licensed Texas agent at Real Brokerage, and I spent 20 years on camera at KPRC before that. Everything in here exists because an agent, me or someone I trust, needed it. If something doesn't work the way you'd expect, there's a feedback button on every page, and I read every one.
— Owen